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Benefits Of Advertising At The Kolkata Airport In India Posted By: TDI India The Netaji Subhash Chandra Bose International Airport is well placed to serve as a premier location for high impact Airport Advertising in India. Throughout the years, it has remained one of the most beneficial sites for Advertising, for various brands. This article calculates some of the ways in which placing your brand at the High Impact Ad Sites of the airport can result in some of the highest RoI (Returns on Investment). Gateway to East India Kolkata is often referred to as the gateway to the eastern parts of India, and for good reasons. No other place is as well connected, to the eastern parts of the country, as the City of Joy. Thus, it can be safely assumed that most of the audiences, traveling towards the eastern regions will travel through the Kolkata Airport. If a single site can provide brands with visibility before an entire region of a country as big as India, it is a site worth its salt. Your brand can effectively earn visibility before the entire East India, just by advertising at the Kolkata Airport. Industrial Hub for the Region Kolkata serves as the business, commercial AND amp;Netaji Subhash Chandra Bose International Airport Airport Advertising in India Advertising High Impact Ad Sites Kolkata Airport Brand Image Netaji Subhash Chandra Bose International Airport Advertising At Airports In India Is Promoting Before A Happy Audience Posted By: TDI India The task of Advertising becomes much easier if the audience is in a good mood. Airport Advertising in India has an upper hand over the other mediums in this regard. Air travel is still not a common mode of transport among the Indian masses. The frequent air travelers are thus premium audiences belonging to the SEC A and SEC AB+ class. It is only in the recent times, with the introduction of the low cost airlines, that the upper middle class has included air travel as a regular means of travel. Some of the reasons for an uplifted mood among air travelers in India have been discussed below. Premium Business Travelers Most of the regular air travelers are the business travelers. They enjoy good positions in top companies and usually play an influential role. A key decision maker of a company, traveling on the prospect of a new deal is always high on enthusiasm. There can be no better time to impress him than when he is thinking of new alliances. He has a high standard of living and a high happiness quotient. First Time Air Travelers The low cost airlines have increased the volumes of first time air travelers.Advertising Airport Advertising in India SEC A SEC AB+ Display Board High Returns on Investment (RoI) Airport Advertising Medium in India Advertising How To Choose The Best Advertising Media In India? Posted By: TDI India Deciding the Advertising Media that is best suited for your brand requires a dedicated study of your target group. This is often a separate task, requiring facts on the behavior and way of living. Without these data, Advertising would essentially be a shot in the dark. This, in turn, means that the area of the place plays an important role in deciding the appropriate media for promotions. This article discusses the Best Advertising Media for wooing audiences in India and categorizes them according to the target audiences. Airport Advertising Airport Advertising in India is most suitable for brands targeting a premium audience. Though it is true that the recent surge in the number of low cost airlines have brought newer target groups in the ambit of the medium, it is still used more prominently by brands seeking to impress premium audiences. Airports are popular transit stations for SEC A and AB+ males, who are key decision makers and influencers in top organizations. Ads placed at the airports reflect ambitions of partnerships and associations in the best manner possible.Best Advertising Media in India Advertising Airport Advertising in India Ad Display Advertising India Mall Activations Online Advertising in In Best Advertising Media in India 9 Airports That Have Redefined Airport Advertising India Posted By: TDI India Airport Advertising India Advertising in India AAI Chenna Airport Advertising India Airport Advertising In India: An Entry Gate To The Indian Markets Posted By: TDI India Airport Advertising is a popular medium of launching new products and services and building the image of the brand in the Indian markets. The airports are a hub for affluent audiences and impressing them can be the big step in penetrating the markets in India. This is why the brands enthusiastically associate with Airport Advertising Agencies in India in order to reap the benefits are unique to this medium. This article analyzes the elements that have allowed the medium to rule the Outdoor Advertising India since 1986. Affluent Audience A breakdown of airport audience segments done by Technopak Advisors (India) shows that 72% are the chief wage earners and 73% are frequent fliers (once in 3 months). Also, the affluent target group is inclined towards SEC A and 25+ yrs age group. 52% of the audience does not mind spending on expensive brands and 59% love to buy new gadgets and appliances and designer labels. Such figures are enough to bring a gleam to the eyes of every advertiser. Even those shrouded in skepticism are soon convinced when they see the high Returns of Investment (RoI).Airport Advertising in India Airport Advertising Agencies in India Outdoor Advertising India High Dwell Time Airport Ad Airport Ad Displays Airport Advertising in India Does Outdoor Advertising Provide Plenty Of Options? Posted By: Manish Kumar Advertising is a very important component of every business. Advertising indirectly contributes to the growth of revenue of an organization. Therefore, it is a must for every business owner to advertise his service or product in the market. Many advertising mediums are available for advertisers. Television, Radio, Outdoor, Internet etc. are a few means of advertising through which business owners can communicate their valuable messages to target customers. Outdoor Advertising is one of the traditional means of advertising used by business owners to create noise about their service or product in the market. This article provides an insight on the various options of outdoor advertising. Outdoor Advertising is not just about a billboard ad or a poster ad display. Advertisers have plenty of options when it comes to choosing the right medium of advertising through outdoor media. In modern times, outdoor advertising tools are classified into two categories namely digital and non-digital outdoor advertising tools. Digital outdoor media typically feature independently addressable billboards, jukeboxes, product display boxes, kiosks, LCD/LEDs, backlit or front lit translites etc.TDI Outdoor advertising Outdoor advertising company Outdoor advertising agency Indian Outdoor advertising Outdoor advertising Media Airport adve TDI Major Benefits Of Outdoor Advertising! Posted By: TDI India Outdoor Advertising is one of the oldest modes of promoting a brand, service or business. Outdoor Advertising in India is a widespread practice among various advertisers. In the following paragraphs, a few major benefits of advertising through outdoor media are provided. Take a look- Outdoor Advertising creates a strong impact and commands attention from customers. One cannot simply ignore watching an OOH ad while passing through the particular site where it is placed. Providing compelling viewership to customers, an OOH media provides easy impact of the brand on their minds. The larger than life display of brand message also enhances viewership among customers. Creative and compelling, a brand message easily reaches out to prospect customers through an advertising campaign. An outdoor advertising agency through an OOH ad display also ensures that the brand message presented to customers is useful and informative. Customers should have a definite reason why of all the brands, they should choose the one that is advertised through that OOH campaign. Modern customers are smart enough to figure out the best features of brands. So, the outdoor advertising agency should implement the most creative ideas to position the brand among target groups.Advertising Agency TDI Outdoor Advertising TDI TDI India ooh outdoor advertising OOH ad display Outdoor Advertising campaigns Advertising Agency What Are The Roles Of An Outdoor Advertising Agency? Posted By: TDI India Outdoor Advertising in India is a much practiced means of brand, business or service promotion. Outdoor Advertising campaigns are in fact launched in each and every Indian city and town. Billboard Outdoor Advertising, Innovative Media Outdoor Advertising, Airport Advertising, Mall Advertising and Metro Advertising etc. are some forms of outdoor advertising implemented by outdoor advertisers. Innovative media out advertising and billboard outdoor advertising have taken a maximum slice of the cake in terms of frequency and popularity. An Outdoor Advertising company commonly known as outdoor advertising agency holds the real credit of providing various innovative promotion solutions of brands and businesses. An outdoor advertising company or outdoor advertising agency works on the idea and implementation of the promotion campaign right from conceptualizing the brand message to choosing the right channel and time of launching the ad campaign. It is the very outdoor advertising agency that also helps the brand owners study on various means and methods of promotion so that their brands are popular among target groups. In the last few years, various changes have been observed in outdoor advertising sector.Advertising Outdoor advertising Outdoor advertising agency Advertising Ooh Branding Solutions Through Tdi India! Posted By: TDI India Advertising through outdoor media is one of the effective means of reaching out to a wider target audience. Anyone who comes across an outdoor ad display forms a rich impression about the brand. A rich impression about the advertised brand either encourages the individual to purchase the brand or provides good recall in the future. An OOH media presents the brand message in a very interesting manner that easily attracts customers" attention. It is for this very reason that maximum numbers of brand owners these days prefer to launch their promotion campaigns through outdoor media. As we know that an outdoor advertisingagency plays an important role while launching a promotion campaign of a brand, the brand communication should be assigned to be handled by one such ad agency that has in depth experience in OOH branding. Among the names of leading outdoor advertising agencies in India, TDI India is one reputed name. TDI Outdoor Advertising campaigns are popular for their state-of-art tools and techniques. Also with years of experience in the field, TDI OOH Agency provides the best branding solutions for brands that range from local to international.Advertising Outdoor Advertising TDI Airport Advertising Advertising Building Brand Loyalty Through Ooh Media! Posted By: TDI India Outdoor Advertising is a conventional practice of promotion, yet one of the effective advertising means still adopted by many brand owners and advertisers. Outdoor Advertising campaigns were first launched through ordinary billboards and wall posters. In due course of time, digital technology has brought a dramatic change in OOH domain which further encourages more advertisers to adopt the various OOH tools of advertising. Infact, these days, an outdoor advertising campaign of a brand is considered one of the important marketing strategies to position a brand in the market. Delhi Advertising agencies, Mumbai Advertising agencies and various advertising agencies located in different Indian cities have adopted outdoor advertising tools to promote their brands and businesses among target groups. Outdoor Advertising practices have increased over the years. The avenues of outdoor advertising are also expanded. Metro Advertising, Mall Advertising, Electronic Kiosk Ads etc. are new trends or avenues of advertising in Delhi through outdoor media. Airport Advertising in Delhi is also a fast growing avenue. The renovation of Domestic and International Airports in Delhi have provided brand owners a lucrative chance to provide branding solutions through OOH media at the airport sites.Outdoor Advertising ooh ooh india tdi advertising Outdoor Advertising Airport Advertising In India- Emerging Times! Posted By: TDI India In the last few years, airport advertising in India has become one of the most implemented means of promotion through outdoor media. Airport Signages are observed everywhere in the airport area. These airport signages provide an eye catching look which is why maximum numbers of customers cannot ignore or avoid the brand message. An airport display of a brand is also considered a smart tactic of gaining attention of those affluent potential customers who can easily afford the brand. Most of the tools used for an airport display are technologically advanced which is also one reason why it is easier to catch customers" attention through one such display. Airport Advertising practices have come a long way. Earlier, the tools used for launching airport ads were not technologically updated. Of late, most of the airport advertising tools are enhanced by technological features. Airport signages, LED/LCD displays, digital billboards, translites, pillar wraps, tri vision etc. are some of the tools used by advertisers to launch an airport advertising campaign of a brand. Anyone who comes across an airport ad display gets glued to the brand message.Advertising Airport advertising Airport Display Advertising Why Is It Important To Have A Strong Advertising Network? Posted By: Worldwide advertising An Advertising network is a must for every brand or business. A strong advertising network makes a brand popular among its customers. The stronger the advertising network, the richer impact among target groups. So, it is really important for every brand owner to strengthen his ad network through many mediums. Some of the mediums of advertising are defined below. Television Advertising Television advertising in India is one of the fastest growing markets in the Asia pacific regions of the globe. A threshold of a major technological chance, television media with its brand new distribution technologies such as digital cable, DTH and IPTV provide various advertising opportunities to brand owners who buy the various channels to telecast their ads. Television advertising has so far taken a new role with the launch of many channels. The increased interactivity in content and niche programming styles that cater to very specific target groups has all the way enhanced the interest of television audiences in India. Radio Advertising Radio Advertising in India is another popular means of promotion extensively adopted by brand and business owners across the country. Radio Advertising relies on sound media. A cost effective means of advertising, radio ads provide wide coverage.Advertising Advertising network Outdoor advertising Advertising Let Your Brand Flaunt At The Airports! Posted By: TDI India A cost-friendly means of communicating a brand message to target audiences, advertising in Airports is one of the widely adopted means of presenting a brand message to customers. Airport Advertising in India is indeed growing fast. Tapping attention of fliers/air passengers through an airport display has become one of the best means of advertising a brand. In today"s article, let us get familiarized how practices are being accredited as cost-friendly means of promotion for various brand owners besides taking a look at how you (as a brand owner) can flaunt your brand flaunt at the airports thus connecting with lakhs of rich customers. Airport Advertising displays come at a low rate It would be surprising for brand owners to find out that advertising in airports come at a lower rate as compared to other mediums of advertising. The cost of advertising in airports comes to around $5 per thousand viewers. This extremely low cost feature of Airport Advertising is one reason why maximum numbers of brand owners are interested to advertise their products through airport advertising media.TDI Airport Advertising Airport Advertising India Airport Advertising Display Airport Display Airport signage advertising in Airport Airport Ad TDI Top 10 Digital Advertising Companies Posted By: redballoonadvertisers Top 10 digital advertising Companies:- 1.Interactive Avenues Marketing Solutions Pvt. Ltd :- interactive Avenues Marketing Solutions Pvt. Ltd Launched not so far back in April 2006, Team IA is today not just the largest in the industry, but by far the most experienced, as 15 of their members have over 8 years of experience in the digital field, with 30 others having over 5 years each. The Digital Industry is the fastest growing and most influential player in the advertising and marketing sector today. Millions of rupees are spent every month on Media, Advertising, and Search services, and clients consistently see a glowing return for their investments. Services offered by interactive avenues marketing solution pvt. ltd Interactive Avenues Marketing Solutions Pvt. Ltd online Percent of Site Traffic is 27% Alexa Traffic Rank :-147,320 2. Adglobal360 India Pvt. Ltd. :- AdGlobal360 is India’s Premier digital advertising Company serving more than 400 clients, from different parts of the world, in diverse business verticals like Financial Services, Real Estate, Retail, Education and others. 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